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posh global International

About our company

posh global GmbH is an independent manufacturer of electronic cigarettes based in Düsseldorf, Germany. The company was founded in 2014 and designs, produces and markets certified high-quality premium products with liquids developed and Made in Germany.

posh global operates a multi-channel distribution service and our products are available to consumers at more than 8.000 point-of-sales through national distribution and online. The company invests heavily in brand building generating more than 500 million contacts with out-of-home advertising and integrated communication campaigns every year.

posh global is transforming to become a house of brands through agency agreements with a few carefully selected high potential brands and expanding its global footprint.


About be posh e-cigarettes

be posh products are distinguished by their user friendliness, convenience and delicious e-liquids to provide consumers with the ultimate enjoyment.

The be posh portfolio consists of an entry-level disposable product (TRY ME), several rechargeable products at different price points (GO!, SELECT and PREMIUM) with CAPS and a range of PRIME e-liquids for refillable e-cigarettes both in eight different flavors and three nicotine levels.



Enjoy the advantages of an e-cigarette with this attractive and elegant disposable product. TRY ME is available in 3 flavors and different nicotine levels. One TRY ME equals approx. 8 tobacco cigarettes. All our liquids are made in Germany.


GO! Starter-kit

Enter the world of rechargeable e-cigarettes and CAPS with be posh GO! It contains all you need to enjoy the flavor variety of our CAPS. With a rechargeable battery, a CAP and a USB charger you are ready to go!



This advanced starter set consists of a rechargeable battery, 2 CAPS, a USB adapter and a practical carry case to fit everything inside. Available with and without nicotine and compatible with all be posh CAPS.



Our high-end, must-have, top-of-the-class rechargeable product. The PREMIUM active case can recharge your be posh e-cig battery on-the-go up to 5 times. Its rubberized coating feels so comfortable that you won’t want to put it out of your hand. It comes with 2 rechargeable batteries, 4 flavor CAPS and a wall charger and is compatible with all be posh CAPS.



The flavor cartridges for be posh rechargeable products. Many months of intense testing stressing the sensitive taste-buds of schooled specialists have gone into the development of our exquisite liquids. be posh CAPS are available in 8 mouthwatering flavors and three nicotine levels and are made in Germany. The content of one CAP is equal to approx. 1 pack of cigarettes.



As the flavors of our CAPS received an overwhelming feedback from our customers we thought it would be fair to offer these exquisite liquids to the whole vaping community. Thus we launched the PRIME range – be posh’s liquids available in 8 flavors and 3 nicotine levels made in Germany for all refillable e-cigarettes.


For press inquiries please contact or call +49 (0)211 520 989 - 0


ppn – posh pro nature

ppn is a sustainable recycling program that lets our customers send empty and used products back to us. In return customers receive be posh bonus club points which can be redeemed in our web shop. We are a member of the “Association for the take-back and recycling of waste electrical and electronic equipment (VERE e.V.)” and our association disposes used and empty products in an environmentally friendly manner.


be posh is one of the most well-known e-cigarette brands in Germany. We spent more than 30 million Euros on national TV and billboard campaigns. We are extremely proud to have achieved such wide-spread popularity as an independent manufacturer competing with the large international tobacco companies.


2015: we launched our new product range with a national billboard campaign focusing on building brand awareness.


2016: before the TPD2 banned tv advertising for e-cigarettes, we aired our tv commercial on one of the largest German tv networks reaching approx. 500 million contacts with a one single flight only.

To watch the TVC please click here.


2017: Our new billboard campaign shifted from brand awareness to brand image building. The headlines pointed out the advantages of using be posh and being posh with a twinkle in the eye.

In 2018 we will focus our messaging on the moments of pleasure that consumers enjoy when relishing a tasteful be posh e-cigarette and feeling reassured that it is a safe product made in Germany.


Electronic cigarettes are a real alternative to tobacco cigarettes. There are certain things you may or may not miss such as smoke smell and unpleasant aftertaste. In turn, e-cigarettes are convenient to use and offer a huge variety of different flavors. They smell great and you can chose the nicotine level that suits the occasion while enjoying your favorite vape wherever you are.


Are e-cigarettes cheaper than tobacco cigarettes? Is it true that e-cigarettes contain and emit less dangerous substances than traditional cigarettes? Here are the answers to the most common questions.

What is the difference between smoke and vapor?
E-cigarettes produce aromatic vapor by heating e-liquid containing flavorings and optionally nicotine. They don’t produce any smoke because they don’t burn tobacco. No smoke, no smoke smell.

Is an e-cigarette reusable?
Yes, rechargeable e-cigarettes from be posh can be recharged up to 200 times. And with the SELECT or PREMIUM case you’ll always have and extra battery and CAPS in your pocket. Loose coins for cigarette vending machines, ugly cigarette butts and messy ashtrays will become things of your past.

Are e-cigarettes cheaper than tobacco cigarettes?
Yes, e-cigarettes are generally much cheaper. One be posh CAP contains liquid for approx. 170 puffs (depending on your puff behavior) which is equal to approx. one pack of tobacco cigarettes. And the price of a CAP is substantially lower than the price of a pack of cigarettes.

Is an e-cigarette less harmful than a tobacco cigarette?
Yes. “E-cigarettes are around 95% less harmful than smoking” and “could be a game changer in public health“, according to the Public Health England Landmark Review (19 August 2015). be posh liquids are produced under strictly controlled conditions in Germany and all ingredients are of pharmaceutical quality.

Can e-cigarettes help me quit smoking?
Yes, e-cigarettes can be very helpful when reducing your nicotine consumption. be posh flavored CAPS are available with different flavors and nicotine strengths.

Where are be posh e-liquids produced?
be posh liquids are made in Germany, certified by independent German laboratories and undergo rigorous testing before being bottled in our plant in Düsseldorf.


For sales inquiries please write to or call  +49 (0)211 520 989 - 0

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